We strive to create clothing that suit the full spectrum of all men’s forms and lifestyles, whether they are slim, average build, well built, spend a lot of time at the gym or on the beach, office workers and even from the shy to the extroverted.

Pre-order my new book “Buns of Steele: The Unstoppable Pursuit of Fitness”. In stores soon! An inspirational and motivational book on the journey to your fitness and health goals.

We’ve partnered with real firefighters from Toronto to ignite the pages of their annual Toronto Fire Fighter Calendar. The net proceeds from the sales of the calendar benefits the Fore Fighters’ Cancer Research Fund at The Princess Margaret Cancer Foundation.